Lux Soft Touch Rose Body Wash Pink 500ml

Store in a cool and dry place, away from the sunlight

Lux Soap was introduced to America in 1925 by the Lever Brothers. It was a white soap packaged in pastel colors designed to be comparable to the finer French soaps, but more affordable. The Lever Brothers used a marketing company named the Thompson Agency to create a marketing scheme for Lux Soap's release and first found success by stressing the different attributes of the soap to meet consumer needs. Some of the attributes pointed out were a fragrance, lather, and how long the bar lasts. Lux Soap was often advertised with exotic drawings and associated with sophistication and luxury primarily aimed towards women. Once Lux Soap began its national campaign in 1926, it was also advertised for men and children. The Thompson agency then began a campaign to make in 1928 to get endorsements from Hollywood actresses, by sending 425 actresses cases of Lux Soap. It received 414 endorsements in return, leading them to claim that 9 out of 10 stars in Hollywood use Lux Soap. The use of endorsements by Hollywood starlets was a tremendous success for both Lux Soap, the actresses, and the studios. In 1933, advertisements claimed that Lux Soap was used by 686 out of 694 more well-known actresses. Lux Soap's Hollywood campaign along with its many other advertising efforts, would assist Lux Soap in becoming a worldwide leader in soap sales. As the focus of advertising shifted from the use of Hollywood starlets to a focus on everyday women, Lux Soap declined in sales and was removed from the shelves in the 1990s. Lever Brothers shifted their focus to another soap, Dove.